"Alcohol marketing is evolving rapidly," said Patrick Egan, director of research & insights, DISQO. "With budget-constrained consumers who are increasingly focused on health, our insights suggest that marketers should be intentional in their messaging. Whether that's educating about differentiated offerings, touting unique production processes, emphasizing functional benefits or justifying higher price points, advertisers need to keep up with consumers in an increasingly crowded category."

HOUSEOFLOVE offers premium spirit-based cocktails with 7%-12% ABV, as well as non-alcoholic mocktails, catering to the growing 0% ABV market. 

A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.

IFT booth #S1129 is a must-see where attendees can discover Kerr’s diverse range of formulated systems and blended solutions. 

FlavorSum is a solutions provider for growing food & beverage companies. The platform unifies National Flavors, GSB Flavor Creators, Bonnie & Don Flavours, Whittle and Mutch, and Meridian Flavors.

Florida Food Products (FFP), a leader in clean label food and beverage ingredient solutions, invites 2022 SupplySide West Exposition (SSW) attendees to visit booth #2445 to sample an array of functional, yet flavorful beverage innovations.

Florida Food Products (FFP) showcased several new beverage concepts during the 2022 Beverage Forum on April 28-29 in Chicago. FFP’s tabletop included sample several exciting flavor creations developed by the FFP team of formulation experts and learn more.

Jones Soda Co. announced its entry into the cannabis-infused beverage and edibles business with the release of the first products from a new division operating under the Mary Jones brand.

Flavor Producers, LLC, Valencia, CA, is introducing more transformative innovations in organic flavor and extract innovation at the 2022 Natural Products Expo West tradeshow.

Blue Pacific Flavors unveiled its Alcohol-Inspired Flavor platform, a bold new collection of complex and nuanced natural flavors that authentically replicate the flavors of popular spirits and alcoholic beverages.