HARIBO Opens First Factory in the United States
The brand also introduced Wild Berry Goldbears for summer
HARIBO® officially began gummi production at its first-ever North American manufacturing facility, located in Pleasant Prairie, Wis. The brand-new, state-of-the-art factory was created to meet the growing demand by American consumers of the gummi brand, which produces over 25 varieties of gummi treats for the US and more than 1,200 types globally.
Currently, the 500,000sq-ft factory is focused on producing HARIBO's iconic Goldbears®, with plans to expand production in the future. The facility currently employs nearly 200 Associates and produces hundreds of tons of Goldbears.
The Pleasant Prairie facility marks HARIBO's 16th factory and supports the global company's production of over 160 million Goldbears every day. The facility is a multi-phase project and this first phase includes the production facility, an administrative building and a warehouse. Future phases are in development and will include new technology, capacity and hundreds of new Associates to bring HARIBO's mission of childlike happiness to life. HARIBO's top priority is the safety of its Associates, consumers and partners, so in order to abide by food safety regulations and protect all stakeholders, the brand does not offer factory tours at this time.
HARIBO chose Pleasant Prairie, Wis., located in Kenosha County, as its US manufacturing location because of its shared values of quality, trust and independence, coupled with the work ethic of the region and warm welcome from the community. The factory has already brought hundreds of career opportunities to the community, with hundreds more slated as the facility continues to expand over the next several years to diversify production. Aligned with the brand's commitments to community giving, HARIBO works closely with the Boys & Girls Club of Kenosha, as well as with the University of Wisconsin-Parkside, Carthage College and Gateway Technical College, to provide scholarship and internship opportunities.
At the same time, the brand continues to bring excitement with innovation. As the classic Goldbears roll off the line in Pleasant Prairie, HARIBO's newest treat, produced in Germany, will join them in stores nationwide just in time for summer: Wild Berry Goldbears.
Wild Berry Goldbears are inspired by consumers' love of fruity flavors. They're the same Goldbears shapes that fans know and love, but with bursts of berry flavors: Blueberry, Wild Cherry, Strawberry, Raspberry and Wildberry.
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