Thor's Skyr, the American-made skyr brand using traditional Icelandic methods and all natural ingredients, announced its new lactose-free formula with more protein per serving. 

According to Data Bridge Research, the US lactose-free market is currently valued at $12.6 billion and, growing at an annual rate of 12.45%, is expected to reach $32.2 billion by 2029. The brand new Thor's Skyr formula allows dairy and non-dairy consumers alike to receive the protein-packed benefits of skyr made from cow's milk, while also making it easier to digest, maintaining lower blood sugar levels. The new lactose-free formula is also naturally sweeter, removing the need for added sugar in their flavored offerings, which include vanilla, strawberry, and blueberry, as well as three new flavors launching this fall: coconut, key lime, and coffee.

Icelandic skyr makers have been producing lactose-free skyr for the past decade, and in an effort to provide Americans with authentic skyr that is inclusive for all to consume, Thor's Skyr is now bringing those same methods to the US. The new recipe also results in a higher protein content—the fan-favorite plain Thor's Skyr now has 21g of protein per 6oz cup, while the flavored offerings contain 18g of protein—which is particularly significant as other skyr brands are reformulating their recipes to offer less protein per serving.

www.thorsskyr.com