SKU Names New Executive Leadership
Consumer products accelerator appoints Buff Greebe as executive director
Buff Greebe, executive director, SKU
SKU hired veteran consumer product leader and SKU mentor Buff Greebe as executive director.
Greebe is a seasoned executive with more than 35 years of experience in the CPG and consumer healthcare (CH) industry. He has held senior leadership positions at some of the world's most iconic companies, including Unilever, Coca-Cola, Bunge, Novartis, and GSK, in ten different countries across Asia, Europe, and Latin America. Buff started his career at Andersen Consulting and, in 2017, co-founded a boutique consultancy firm in Austin, which specializes in helping CPG clients scale their businesses faster in the US market.
Greebe’s participation as a mentor has provided him with a unique perspective on the needs of startups and the rewards for those mentoring them. His contributions have been invaluable to the founders he has worked with.
Greebe joins chief marketing officer Michelle Breyer and program directors Brooke Wilson and Maddie Serviente on the leadership team.
SKU is a powerful force on the national consumer-packaged goods scene. The accelerator helps startups with their overall strategy, equipping them with the resources and relationships they need to successfully scale.
SKU runs multiple 12-week tracks a year, which includes a best-in-class curriculum on such key topics as marketing and sales strategy, supply chain, branding, financial planning and raising money.
SKU’s biggest differentiator is the mentor community, which includes leaders at such companies as Coca-Cola, 7-Eleven and General Mills as well as successful founders, investors and subject-matter experts. Each brand is matched with a hand-picked team of mentors who work with them throughout the program. In addition to sharing their knowledge with the founders, mentors build valuable relationships with each other.
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