HealthTech BioActives (HTBA), a global leader in natural flavonoids and B12 derivatives, invited SupplySide West 2023 attendees to discover a portfolio of consumer-centric functional health ingredients for cardiovascular health, sports performance and more. Visitors to booth SSW #5081 can also learn more about QuerceClean®, HTBA’s latest functional health innovation for antioxidant and anti-inflammatory support.
HTBA’s portfolio of functional health ingredients help manufacturers meet consumer demands for high-quality, science-backed solutions. In addition, HTBA offers a range of natural taste modulation ingredient solutions that unlock premium taste experiences. These high-quality flavonoid ingredients help bring taste back to formulations by masking bitter off-notes and other lingering tastes from proteins, high-intensity sweeteners and other ingredients and by reducing astringency and metallic notes.
“SSW23 presents the perfect opportunity for our team to meet with attendees and discuss how our high-quality functional health and taste modulation solutions can help brands empower consumers to fulfill their healthstyles,” said Arti Shah, Head of Global Marketing, HTBA. “We are very excited to be launching QuerceClean®, a solvent-free 95% quercetin sourced from the fava d’anta tree. This innovative antioxidant and anti-inflammatory solution works to scavenge free radicals in the body and helps prevent resulting cell damage. It supports a broad array of health benefits, including support of the immune and respiratory systems. QuerceClean® is an ideal example of how our high-quality solutions can help manufacturers create foods, beverages and supplements that support well-being, address specific health concerns and meet evolving consumer needs—all while tasting great.”
“Consumers are also seeking solutions to supplement their energy levels in the form of energy drinks, as well as sports and hydration beverages,” Shah added. “Our MecobalActive® B12 is the perfect functional ingredient to meet those needs. Produced using the principles of green chemistry in our state-of-the-art manufacturing facility, MecobalActive® B12 is designed to help fill the B12 nutrition gap and support neurophysiology. It is one more example of how our dedicated team leverages over 40 years of expertise in ingredients and the ingenuity of our dynamic R&D bench to help brands create the next exciting product that will resonate with consumers.”
With product concepts that go beyond pills and capsules, HTBA application and format solutions are designed to help empower consumers by taking their wellness goals and lifestyles into consideration. HTBA’s SupplySide West visitors sampled the latest functional ingredients in a wide variety of formats to address various areas of health and wellness including:
• Gummy with QuerceClean® — Provides anti-inflammatory properties, respiratory health support, immune system stimulation and antioxidant effects. Sourced from fava d’anta and and extracted using a clean, green process that is 100% solvent free.
• Gummy with MecobalActive® — Active form of B12 for cognitive energy metabolism and ideal for energy, sports and hydration beverages. Produced with the principles of green chemistry, fills the B12 nutrition gap and supports neurophysiology.
• Gummy with Cardiose® — Clinically demonstrated ingredient from citrus with benefits for heart health and sports performance. Maintains arterial flexibility and minimizes cardiovascular risk factors. Improves physical performance and extends endurance.
• Popping Candy with Cardiose® — Direct-to-mouth pre-workout POP in a single sachet which supports endurance from Cardiose®.
• Gummy with DiosVein® — Promotes healthy blood circulation and addresses vascular discomfort. Sweet, orange-derived ingredient for keeping legs healthy.
• Immune Support Antioxidant Tincture with Olews® — Soluble standardized oleuropein derived from olive leaf extract to support bone health and immune functions. This product exhibits various beneficial properties, acting as an antioxidant, anti-inflammatory agent and supporter of the immune system.
Visitors also participated in HTBA’s special “Taste Transparency Experience” created for SSW. Experience how HTBA’s taste modulation tools help create exceptional consumer-centric solutions that not only taste great but also adhere to the highest standards of quality to deliver health and wellness. SSW “Taste Transparency Experience” beverages included:
• Berry Immunity Refresher — This refreshing berry-infused black tea contains Citrosa+, produced from baby citrus fruit sourced from the Mediterranean and Caribbean regions. Citrosa+ works in synergy with stevia and erythritol (high intensity and bulk sweeteners) to fine-tune the sweetness profile of this beverage. It lowers bitterness, enhances the flavor and helps to deliver a product consumers will try and repeat! Olews®, an ingredient derived from olive leaf extract, also provides added immunity and antioxidant benefits.
• Natural Sugar-Free Energy Drink — This beverage meets consumer demand for healthier energy drinks that have a reduced amount of added sugars. Typically, low- to no-sugar sweetener options such as stevia in energy drinks generate many lingering off-notes and flavors, astringency and metallic tastes. Here, NF01 and NF02 natural taste modulation ingredients—sourced from grapefruit and apple, respectively—highly improve the flavor profile of this sugar-free energy drink, helping to deliver a better overall mouthfeel and taste experience.
For over 40 years, HTBA has provided trusted and clean label solutions with top-class ingredients from nature. Utilizing their strong R&D bench, health ingredient expertise and more, HTBA co-creates unique solutions with their client partners. From its Global HQ in Barcelona, Spain, and its U.S. subsidiary near Cincinnati, Ohio, to its manufacturing facilities in Beniel (Murcia), Spain, HTBA supports customers with rigorous standards in sustainability, quality and supply chain throughout the entire product lifecycle, from raw materials to commercialization.
About HealthTech BioActives
HTBA (HealthTech BioActives) – now of The Riverside Company – is a world-leading company highly specialized in flavonoids and vitamin B12 derivatives. Leveraging 40 years of experience in the production of pharmaceuticals and health ingredients from naturally sourced materials, HTBA is determined to go further to formulate new standards. HTBA covers the entire value chain from raw materials to commercialization, with global reach in pharmaceuticals, dietary supplements, food, feed and cosmetics. Headquartered in Barcelona, HTBA has two owned manufacturing plants, one applications laboratory and one exclusive CMO dedicated to Vitamin B12 derivatives. HTBA’s talented team is constantly striving to go beyond clients’ expectations by achieving one goal: challenging current models to improve customers’ success and consumers’ well-being.
