Tropicana Light
Juice maker rebrands Trop50, while continuing to offer a low-calorie alternative to common juices
Tropicana introduced Tropicana Light, a beverage option that contains 50% less calories* than regular orange juice. The product is a relaunch of what the brand previously called Trop50.
The new juice is made from sun-ripened oranges, and delivers 100% of the daily dose of vitamin C and is a good source of potassium
The new innovation comes in a variety of offerings, including Tropicana Light No Pulp Calcium + Vitamin D, which contains 4 vitamins and minerals, and delivers 25% of your recommended daily value of calcium - more than a glass of milk - and Tropicana Light Vitamin C + Zinc , which offers three times the vitamin C of regular orange juice for a nutrient boost. All varieties are available in a 52oz bottle in grocery stores including Albertsons, Publix, and Wegmans.
The new juice has a SRP of $4.79/52oz bottle.
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