That’s it. Names New Leadership
Katie Eshuys to take on role as president
That’s it., maker of the #1 fruit bar in America, announced the promotion of Katie Eshuys to president. Formerly the chief commercial strategy and sales officer, Eshuys has been an integral part of That’s it. since she joined the company in 2019 as the VP of international.
Eshuys has been instrumental in significantly increasing distribution across all channels, enhancing the brand's presence both domestically and internationally. Known for their two-ingredient fruit bars, she helped lead the expansion of their product portfolio to include confections, salty snacks, and functional products like probiotic fruit bars and, most recently, caffeinated energy bars, available nationwide at Walmart.
Additionally, Eshuys built a new sales team from the ground up, further strengthening the expansion of new products and market reach.
Before joining That’s it., Eshuys served as the general manager of international markets at Halo Top Creamery, where she expanded distribution in eight countries leading to triple digit growth in two years. Eshuys also sits on the board of directors for a publicly listed Australian CPG company dedicated to crafting better-for-you products.
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