California Natural Color will highlight its line of natural food and beverage color solutions designed to provide clean label solutions for today’s discerning consumers during the Institute of Food Technologists 2024 Annual Event and Expo (IFT FIRST) in Chicago, July 14-17.

Attendees are invited to visit booth #1139 to experience the full palette of natural colors available from California Natural Color, including its newest addition to the crystal color portfolio: Pure Purple Butterfly Pea.

“California Natural Color is excited to bring our full line of liquid and crystal natural color solutions to the upcoming IFT Expo,” said Dana Osborn, Marketing Manager of California Natural Color. “The recent NATCOL US Consumers F&B Colors Attitudes 2024 survey found that more than two-thirds of consumers prefer natural colors over synthetic, associating natural colors with concepts such as ‘healthy,’ ‘safe,’ and ‘good.’ We are always looking to meet industry needs with new solutions to our color palette so that manufacturers can create the visually appealing foods and beverages that meet consumers’ demand for clean, transparent labels.”

Food and beverage manufacturers will be able to see the difference natural colors make for themselves in a wide variety of applications in the Beverage, Candies & Confections, Snacks & Bakery Goods, Meat Alternatives, and Nutraceutical categories. Colors are available in liquid, concentrate, and California Natural Color’s proprietary crystal color technology.

“We are always innovating to meet industry challenges,” said Cori Fujimoto, Color Technology Manager of California Natural Color. “Our proprietary drying technology creates a unique crystal that provides an exceptionally high-strength pigment with no calories added. Our crystal colors do not require refrigeration, leading to reduced freight and storage requirements, and energy savings. These factors add up to cost savings throughout the supply chain for manufacturers, making our crystal colors an ideal alternative to traditional coloring methods.”

Whether interested in creating a new product concept or switching from a synthetic to natural color, California Natural Color’s IFT FIRST booth #1139 is a must-stop where manufacturers can consult the experts who can mix and blend different natural colors to achieve just the right consumer-appealing, clean label shade, allowing for true brand differentiation.

Visit the California Natural Color team at booth #1139, or the website at

About California Natural Color
California Natural Color is a supplier of premium grape juice concentrates, natural colors, and grape seed extract. Our proprietary crystal color technology has revolutionized the natural color industry, offering unique product solutions for developers in the food, beverage, pet food, and nutraceutical sectors. With up to a five-year shelf life and exceptionally high color concentration, our unique crystal color solutions offer superior stability and enable a clean label with zero calories in use. Our commitment to quality, product innovation, and customer solutions has established us as a leader in the industry.