California Natural Color is showcasing its line of natural color solutions during SupplySide Global (SSG) Exposition in Las Vegas, Oct. 29-30, 2025. Visitors to booth #3765 can explore the full spectrum of plant-based pigments and learn more about the company’s proprietary crystal color technology, designed to deliver high color strength with superior dispersibility and flowability in a variety of applications.

“The California Natural Color team is excited to exhibit at SupplySide Global, meet with attendees and discuss how our natural ingredient solutions can elevate their products,” said Dana Osborn, Marketing Manager at California Natural Color. “As the regulatory space tightens and food and beverage brands navigate the shift away from synthetic dyes like Red 3 and Red 40, our natural liquid and crystal colors offer a high-performance, clean label alternative that doesn’t compromise on visual appeal or quality. Our team of experts is here to help your brand stay ahead of evolving regulations and consumer expectations. Through our collaborative process and portfolio of bold color solutions derived from fruits, vegetables and other plant-based sources, we aim to support brands in creating the next generation of visually appealing, clean label products.”

Visitors to California Natural Color’s SSG booth #3765 can learn more about the company’s liquid and proprietary crystal color solutions that are ideal for a wide range of applications, including functional beverages and ready-to-mix powders, mocktails, confections, gummies and more. Experts will also be available to provide insight on transitioning from synthetic to natural colors with specialized guidance in blending natural pigments to achieve eye-catching shades that deliver true brand differentiation.

In addition to enhancing visual appeal, the proprietary crystal color technology from California Natural Color offers several benefits for manufacturers, including:

•           5–10x higher color concentration than liquid alternatives
•           Supply chain savings: high-strength color leads to low dosages and savings in transportation and warehouse storage
•           Up to five-year shelf life with no refrigeration
•           Clean label and compliant with emerging regulations
•           Pure color: carrier-free options that enable zero calories in use

Functional Ingredients
California Natural Color will also showcase its premium grape seed extract ingredients, ActiVin™ and MegaNatural–BP, ideal for the nutraceutical market. MegaNatural–BP is Non-GMO Project Verified and clinically proven to support healthy blood pressure and offer improved bioavailability and greater absorption compared to many commodity grape seed extracts on the market. ActiVin™ and MegaNatural–BP grape seed extracts are sustainably sourced from California, setting them apart from their competitors.

“By offering unique product solutions, our goal is to empower brands to create clean label products that will stand out on the shelf,” said Osborn. “At California Natural Color, we use a variety of fruits and vegetables in our color systems, including red grapes, black carrots and purple sweet potatoes, and have the largest, most reliable supply of grapes in the world. Our team is committed to helping our partners create products that inspire consumer confidence and support the industry’s shift toward transparency and sustainability.”

Whether interested in creating a new natural product concept, reformulating with natural colors or formulating with industry-leading grape seed extracts, the California Natural Color team is ready to support your needs. With deep expertise in both technical and regulatory requirements, experts will be available to discuss formulation strategies that align with today’s clean label standards.

Visit the California Natural Color team at booth #3765 or visit www.californianaturalcolor.com.