California Natural Color, a leading global ingredient supplier of premium grape juice concentrates, natural colors and grape seed extract, will showcase its extensive portfolio of natural colors at the Institute of Food Technologists 2025 Annual Expo (IFT FIRST) at Chicago’s McCormick Place, July 14–16. 

Attendees are invited to visit booth #S2560 and discover a full palette of natural, clean label color solutions available from California Natural Color. Team experts will be available to discuss how manufacturers can transition to natural colors and create a new generation of vivid, eye-catching food and beverage products, with clean and transparent labels.

California Natural Color offers an array of natural color ingredient options available in liquid or crystal colors as well as color concentrates for use in a variety of applications including beverages, confections, bakery products and more. Through proprietary drying technology, California Natural Color creates a unique crystal format that provides an exceptionally high color concentration—five to 10 times more concentrated than competitors’ liquid solutions. The crystals are also available in carrier-free options without additives, such as maltodextrin.

Stop by booth #S2560 to future-proof your next formulation and ensure your products deliver a distinctive color experience while staying compliant. Learn more about vibrant, stable and label-friendly colors derived from fruits and vegetables that:

• Achieve brilliant colors, naturally
• Meet consumer demand
• Comply with evolving regulations

If you are looking to replace FD&C Red No. 3 or Red No. 40, California Natural Color is available to color match and support your transition with solutions made from purple sweet potato, carrot or radish. Their team understands both technical and regulatory demands and will be available at booth #S2560 to discuss reformulation strategies for a seamless conversion to natural colors that meet today’s clean label standards.