As consumer demand for value sizes and dietary/lifestyle specific offerings increases, Idahoan Foods, a producer of quality, packaged potato products, expanded its wide product portfolio to include Idahoan® Buttery Homestyle® Value Size 12oz Mashed Potatoes, Idahoan® Dairy-Free Buttery Homestyle® Mashed Potatoes and Idahoan® Reduced Sodium Buttery Homestyle® Mashed Potatoes.

With the mission of Real Potatoes, Real Easy™, Idahoan's product, Buttery Homestyle®, was the base to start from in an effort to connect with more potato-loving consumers. The new innovations include:

Idahoan® Buttery Homestyle® Mashed Potatoes are available in a 12oz Value Size resealable pouch. Made with 100% real Idaho® potatoes and blended with real butter, consumers can make all 12 servings at once or make a smaller batch, reseal and save the rest for later.

Interest in plant-based foods continues to grow at a fast rate. In fact, 45% of plant-based consumers plan to increase purchase of these alternatives. For these consumers, Idahoan® Dairy-Free Buttery Homestyle® Mashed Potatoes (4 oz) will be high on their shopping lists as it offers the same great taste of the original Buttery Homestyle® Mashed Potatoes, but with plant-based ingredients replacing the dairy ingredients.

Other consumers have expressed a desire to reduce sodium in their overall diets and with Idahoan® Reduced Sodium Buttery Homestyle® Mashed Potatoes (4oz), these consumers can enjoy all the convenience and flavor of Buttery Homestyle® but now with 30% less sodium.

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