Sweegen, the global pioneer in wellness ingredients, invites food and beverage formulators to try its “Beverages with Benefits” prototypes at Booth #1831 during IFT FIRST, July 15-17, 2024, at McCormick Place in Chicago.

Sweegen also will be debuting Tastecode™ Natural Flavor Technologies, taste tools that allow brands to unlock the code to delicious tastes consumers love by addressing specific taste challenges and optimizing the sensory experience at the molecular level.

Sweegen’s booth also will host a new “Fantasy Flavors” collection for the gaming industry as developed by its strategic partner Sensegen. This bold flavor collection aims to transport consumers into a taste experience that transcends traditional categories.

What You Will Taste:
Transport yourself to a world of wellness where less sugar and more flavor meets function.

Beverages with Benefits prototypes are fueled by Sweegen + Sensegen collaborative tech for creating better-for-you products, featuring Sensegen's bio-based flavors & Sweegen's novel sugar-reduction and taste optimization technologies.

Unique beverage lineups will be curated across the three-day event to inspire disruptive reduced-sugar product innovation:

Sweet Protein Joubli – No-Added-Sugar Peach Mango Sweet Iced Tea
Crafted with innovative sweet protein-based flavors for taste modulation, nature-based sweetener systems, and bio-based pulpy flavors, this iced tea offers a perfect balance of tropical flavor and clean sweetness.

Lavender Haze – Reduced-Sugar Lemonade
With a 60% sugar reduction (compared to typical full-sugar market products) using natural flavors for taste modulation, this lemonade provides a blissful blend of sweetness and bio-based floral notes, so you can dive into delight without guilt.

Rest & Restore – No-Added-Sugar Raspberry Rose Mocktail
Sip your way into serenity, without the sugar crash. Delight in the delicate flavors of bio-based raspberry and rose, alongside magnesium, creating a floral escape that takes your taste buds to tranquility

Mystical Mirage – No-Added-Sugar Energy Elixir
Elevate your gaming experience with a no-added-sugar fantasy flavor journey that evolves with every sip. With sweet protein-based flavors for taste modulation, clean caffeine, taurine, B vitamins, and magnesium, you can power up and win in more ways than one.

LazerFocus – No-Added-Sugar Lychee Mental Clarity Boost
Clear your mind with this clean, cognitive-focused no-added-sugar beverage. Natural flavors for taste modulation, nature-based sweetener system, bio-based flavor, clean caffeine, and L Theanine come together to promote relaxation and mental clarity for a jittery-free mind boost.

Hydration Oasis – No-Added-Sugar Yuzu Hydration Elevation Drink
Quench your thirst with this hydrating beverage with sweet protein based flavors for taste modulation, electrolytes, and minerals. Hype up your hydration with refreshing flavors like exotic yuzu and lemon-lime.

 What You Will Hear:
Hear from Casey McCormick, Vice President of Global Innovation at Sweegen, and Natasha DSouza, Vice President of Taste & Consumer Experience at Sensegen, in an IFT Fireside Chat, Wellness Reimagined: Taste Tools, Sweet Proteins, and the Bold Future of Flavor and Sugar Reduction, Monday, July 15, 3:00 PM – 3:20 PM CST at Fireside Chat Booth 1685.

Learn more.