Cannabis

Verano Launches ‘Save the Bits’ Fundraising Campaign

Company will donate portion of BITS edibles sales to the Lynn Sage Breast Cancer Foundation.

Verano Holdings Corp. has launched “Save the Bits,” a fundraising campaign that will donate a portion of proceeds from sales of Verano’s BITS edibles across hundreds of cannabis dispensaries in eight states for Breast Cancer Awareness Month benefitting the Lynn Sage Breast Cancer Foundation.

Beginning Oct. 1 and throughout the entire month, a portion of sales from each package of specially marked BITS edibles sold at dispensaries in eight states will be donated to the Lynn Sage Breast Cancer Foundation to advance their ongoing mission to fight and eradicate breast cancer. Packages of BITS will include a “Save the Bits” sticker to support the cause and include a QR code linking to more information and education on the campaign’s mission.

Along with 134 of Verano’s Zen Leaf and MÜV dispensaries, nearly 40 third-party cannabis companies are participating in the “Save the Bits” campaign through in-store and digital activations in Arizona, Florida, Illinois, Maryland, Massachusetts, Nevada, New Jersey and Pennsylvania.

"The Lynn Sage Breast Cancer Foundation is honored to partner with BITS to fund cutting-edge breast cancer trials that are accessible to a diverse group of patients,” said Laura Sage, executive director of the Lynn Sage Breast Cancer Foundation. “We are grateful for their generosity and continued support of the 1:8 women diagnosed with breast cancer.”

BITS, Verano’s low-dose, high-function edibles brand, are available in five different flavors combining 5 mg THC with tailored cannabinoid ratios and adaptogens.

“We are thrilled to launch the Save the Bits campaign in partnership with our peers in the cannabis community to benefit the Lynn Sage Breast Cancer Foundation,” said George Archos, Verano founder and CEO. “Save the Bits is a powerful demonstration of the cannabis industry’s ability to deliver positive benefits for communities and important causes across the country, and we’re proud to stand together and support the fight against Breast Cancer throughout October.”