Brainiac Foods, a brain health and wellness company, announced the launch of its new Neuro+ line, now available at Target stores nationwide. Neuro+ offers the most advanced brain nutrition in the baby food category with the addition of Milk Fat Globule Membrane (MFGM), a nutrient found in breast milk and proven to support baby’s brain development and immune system. The product was also unveiled to the medical community at the annual meeting of the American Academy of Pediatrics last month. Just as important though, the full-fat dairy pouch comes in two flavors kids will love, strawberry banana and carrot blueberry, because it’s only nutritious if they actually eat it.

Neuro+ was specifically created to support changing lifestyles as families are introducing solids to young children earlier and the rates of exclusive and extended breastfeeding are down (US Breastfeeding Committee). Now, with Neuro+, young children can still get all of those benefits. According to the Journal of Pediatrics, the addition of MFGM to the diets of infants and children, either with breastmilk or formulas fortified with this nutrient, have shown promising results regarding both neurodevelopment and defense against infections. More so, studies from Cambridge University showed significantly higher cognitive scores among children who received supplemental MFGM. That’s why each Neuro+ pouch contains the equivalent amount of MFGM as three bottles of breast milk.

In addition to Neuro+, Brainiac also recently introduced new innovation to their lunchbox portfolio with Brainiac Fruit Snacks and Juice Squeezers. The Fruit Snacks offer everyone’s favorite snack item with added brain nutrients, without all the yuck: no artificial flavors or colors. The Juice Squeezers are the first functional juice for kids with added brain nutrients and they are also innovative for the category in that they come in convenient, kid-tested no spill, no straw pouches.

These products join the company’s full lineup of brain snacks for the whole family including Applesauces, Baby & Toddler Fruit Pouch Blends, and Gummy Vitamins, available at major big box retailers and regional grocers nationwide, including Walmart, Target, Whole Foods, Amazon, Thrive Market and more. Brainiac focuses on nutrients lacking in the diet of most American families, yet scientifically proven to support brain development, health and longevity, and they develop their products alongside the country’s leading pediatricians, neurologists, nutrition scientists and dietitians.