“Like many women, I once struggled with overthinking my food choices. Discovering hibiscus was transformative for me, curbing my cravings, tasting delicious, and offering profound health benefits all at the same time,” said Coco Huemer, founder of amaí, in a statement. “An old Mexican healer called Amalia once explained to me that hibiscus is physically and spiritually good for the heart. And it happens to be backed up by science, as drinking hibiscus can prevent heart disease. So at amaí, we are all about having a healthy heart, and that’s where our name comes from — the Latin root ‘amor’—love, and also the healer’s name ‘Amalia’. 

“My mission with amaí is to make staying healthy and in shape easier and more pleasurable,” Huemer continues. “Yeah, sure, we could only ever drink water all day, but do we want to? By providing better alternatives, ones that heal, not harm us, but ones that equally have that indulgent aspect, we can have a healthier and happier collective future.”

Now available to purchase online at the company’s website, and soon in select retail locations including Citarella Markets in New York City, amaí is poised to expand its reach from local to other major urban centers nationwide, including Los Angeles and Miami, the company says.