RITZ Bits Cracker Sandwiches introduced a brand-new flavor to heat things up: Spicy Queso. Offering a savory, flavorful taste, RITZ Bits Spicy Queso Cracker Sandwiches are an addition to spice up snack collections, at home or on-the-go.

The RITZ brand is tapping into consumer trends with its latest flavor innovation: a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick. Spicy Queso is the latest addition to the RITZ brand flavor lineup, following the successful launch of RITZ Toasted Chips' Sweet Habanero flavor earlier this year.

RITZ Bits Cracker Sandwiches are known for their tiny, bite-sized proportions and rich flavors. The new addition to the RITZ Bits portfolio will be available in snack-sized bags (3oz) at convenience store locations starting this month. Larger boxes (8.8oz) will be available at major food retailers starting in February 2025.