Ferrero Group announced it has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group, Inc. Founded in 1996, Power Crunch has seen strong growth recently driven by its portfolio of popular protein snacks, including a variety of wafer bars as well as high-protein crisps, which launched in 2024.

As part of the transaction, Ferrero will take over an office site in Irvine, Calif., with approximately 50 employees joining the Ferrero Group in North America.

The planned acquisition further supports Ferrero's expansion in the better-for-you product category, following the acquisitions of FULFIL and Eat Natural in Europe. It also is the latest in a series of acquisitions growing Ferrero's footprint in the US, following the integration of everyday chocolate brands Butterfinger, Baby Ruth, and CRUNCH as well as cookie brands Keebler, Famous Amos, and Mother's. Iowa-based ice cream company Wells Enterprises joined Ferrero Group in 2022.

The proposed transaction is expected to close in the coming weeks, subject to customary closing conditions.