Applegate announced that it has achieved its ambitious goal to source 100% of its beef for its award-winning beef hot dogs from certified regenerative grasslands—a full nine months earlier than anticipated. By implementing this change, Applegate is helping to transition 10.8 million acres of grasslands to certified regenerative, 80% more than its initial goal set in March 2024. The achievement underscores Applegate's commitment to scaling regenerative practices as part of its mission to develop a holistic system that connects the health of humans, animals and the planet.

Every Applegate beef hot dog — Applegate ORGANICS The Great Organic Uncured Beef Hot Dog and Applegate NATURALS Beef Hot Dog — is now sourced from 100% verified regenerative farms that are certified by Regenerative Organic Certification, Land to Market, and Certified Regenerative endorsed by Certified Humane. This helps ensure the highest standards of animal welfare while supporting regenerative practices designed to improve soil health and biodiversity, delivering on the company's promise of producing meat that consumers can feel good about eating.

Applegate defines regenerative agriculture as a series of practices that use animals to make a positive impact on the land. These practices prioritize soil health, biodiversity, water retention and farmer livelihoods, with cattle playing a pivotal role in nurturing ecosystems. The company's transition to regenerative beef builds on a legacy of innovation and the hope that Applegate's move can be a catalyst for change across the broader industry.

Applegate natural and organic beef hot dogs made with regeneratively sourced beef are currently shipping to retailers without any impact on pricing. The Applegate DO GOOD DOG hot dog, which served as a successful pilot to gauge consumer interest, is being discontinued.