Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,ˮ born out of the idea that there should be a guilt-free option for those looking for a healthier indulgence.

Founded by Jared Smith, Co-Founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g Hormbles Chormbles bar is crafted using quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.

Hormbles Chormbles is designed to taste like candy - because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.

With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile of Hormbles Chormbles is reflective of the brandʼs commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.

The product is available in four flavors - Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter - retailing for $39.99 per box of 12 bars.