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Innophos: Clean Label Color

Innophos offers natural whitening alternative to titanium dioxide

By Prepared Foods Editorial Staff
Innophos Sweet Treats

PHOTO CREDIT: Created via AI from Shutterstock / Licensed by Innophos Holdings Inc.

July 8, 2025

Innophos, a leading innovator in specialty phosphates, announces the launch of VersaCal Bright, a science-backed, clean-label solution that delivers the whiteness and brightness of titanium dioxide (TiO₂), with the added benefit of essential nutrients. This launch follows the US Food and Drug Administration's recent approval of Innophos' petition to use calcium phosphate as a safe color additive in specific food categories, marking a significant regulatory milestone for food manufacturers.

Innophos' new VersaCal Bright has been approved for use in donut sugar, sugar for coated candies, white candy melts, and ready-to-eat chicken products. It offers a safe, effective alternative to TiO₂ in response to growing consumer and regulatory concerns.

"VersaCal Bright gives manufacturers a practical, science-backed solution that meets both visual and clean-label demands," said Erhan Yildiz, Product Development Senior Manager at Innophos. "It offers an effective alternative to titanium dioxide while helping brands strengthen their labels with calcium and phosphorus content. It's a smart way to align with consumer expectations for simpler, safer ingredients while getting ahead of potential future regulatory changes."

With this approval, Innophos is uniquely positioned to help food manufacturers reformulate their products and maintain the trusted visual quality that consumers expect.

KEYWORDS: calcium food supplier food trade show

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