For 60 years, Calbee Shrimp Chips have excited taste buds in Asian markets thanks to the evocative and authentic Japanese experience that comes with every crunchy bite. The heritage brand is getting a modern, yet authentic packaging refresh designed to better align with its global counterparts and standout on shelves. Bright, bold colors and a red shrimp graphic front and center carry across the full savory lineup, which includes new zesty Chili Lime and umami-packed Roasted Seaweed, along with top-selling Original, spicy Sriracha Mayo, and balanced Hot Garlic.

Since expanding into conventional retailers including Walmart, Target and Costco, the Shrimp Chips have built a loyal following and become an Asian salty snack brand in US mainstream channels1. With strong Japanese roots and a recipe that transcends generations, the light, airy and extra crispy puffed snacks are made with wild-caught, whole shrimp, wheat flour and a vibrant blend of spices.

Calbee Shrimp Chips are sold at stores across the country for an SRP of $2.99 to $3.99 per bag. The new packaging is now rolling into retail stores.

1 CIRCANA SPINS, Latest 52 Weeks Ending January 26, 2025. Product: Asian Salty Snacks. Geo - Total U.S. MULO Asian Salty Snacks. Product Attribute: International.

2 INTAGE Inc., SRI+, based on cumulative sales value nationwide, all retail formats, for the fiscal year ended March 31, 2024 (April 1, 2023, to March 31, 2024). Snack food market share: Total for Calbee, Inc., and Japan Frito-Lay Ltd.