GoodSAM Foods, a mission-driven food brand dedicated to regenerative agriculture, transparency, and farmer empowerment, announced that James Ren, the former head of merchandising at Thrive Market, will join the company as vice president of revenue and growth. A seasoned CPG industry leader known for navigating complex industry shifts with creativity and grit, Ren will be responsible for guiding the company’s next phase of growth across retail and direct-to-consumer channels. This hire follows GoodSAM’s $9 million Series A funding and supports the company’s broader mission to build a regenerative, transparent food system by scaling growth, launching new product lines, and building profitability while deepening partnerships with smallholder and indigenous farmers.

Ren brings more than 15 years of experience in CPG, retail, merchandising, brand strategy, and go-to-market execution. Most recently, he led food merchandising at Thrive Market, where he built a world-class team, developed category strategy, partnered with and launched early-stage brands, and scaled high-velocity assortments across categories. Prior to his time at Thrive Market, Ren held leadership roles at Walmart and gained global CPG experience at Mars and Reckitt.

Ren currently serves on the Board of the Specialty Food Association, advises companies through his collective, Renovate Studios, and invests in rising food and beverage brands.