Gatorade Expands Hydration Line with Relax Variant and New Performance Bottles
From a functional electrolyte mix with L-Theanine and magnesium to durable new drinkware, Gatorade extends support for athletes beyond game time
Gatorade expanded its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax. Available in Raspberry Lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind. In addition to this, Gatorade is launching a new 32oz Overtime Bottle and 36oz Crossover Stainless Steel Tumbler.
Backed by the Gatorade Sports Science Institute, Gatorade Hydration Booster was developed with an advanced blend of electrolytes and functional ingredients, with no artificial flavors or sweeteners and no added colors. It is available for purchase on Amazon and Gatroade.com wit a suggested retail price of $8-$10 for each pack of six.
Gatorade also is introducing the 32oz Overtime Bottle, which is designed for performance and versatility.
The Overtime Stainless Steel Bottle Screw and Straw Caps in 32oz is available for purchase in color block and single colors at Gatorade.com and Dick’s Sporting Goods. Single colors also can be purchased at other retailers nationwide for a suggested retail price of $39.99.
The brand also launched a 36oz Crossover Stainless Steel Tumbler that will be available in a variety of colors on Dick’s Sporting Goods and Gatorade.com at a suggested retail price of $39.99-$44.99.
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