The Sour Patch Kids brand is stretching its signature sour-then-sweet experience with the launch of Sour Patch Kids Strips. Featuring five fan-favorite flavors—Lemon, Lime, Orange, Redberry and Blue Raspberry—Sour Patch Kids Strips delivers the brand's signature taste in a new chewy, ribbon-style format.

Sour Patch Kids continues to bring excitement to the candy aisle with the latest Strips innovation, striking a balance of sour and sweet in an iconic, beloved format. Whether tearing, twisting or sharing, each strip offers the burst of flavor that fans expect from Sour Patch Kids, with a fresh look and texture driven by the new Strip format.

Sour Patch Kids Strips will be available for purchase at Target stores nationwide in September, with availability expanding to additional national retailers through early 2026. Sour Patch Kids Strips will be sold in a 3.5oz bag at a suggested retail price of $3.29, though pricing may vary.