Protein—Plus

The Hershey Company’s ONE Brands protein bar business partnered with Hershey’s chocolate for a ONE x Hershey's Double Chocolate bar with18g of protein and 1g of sugar. It includes real Hershey's cocoa and chocolate chips.

"The ONE x Hershey's Double Chocolate flavored protein bar isn't just another convenient and nutritious snack—it unlocks a sweet, satisfying and unforgettable flavor experience that only ONE can offer," said Deanna Lyons, brand manager at ONE Brands.

Lovely Day for Ice Cream

Van Leeuwen Ice Cream LLC, Brooklyn, N.Y., partnered with global alcoholic beverage maker Diageo for a co-branded line with Guinness beer. Inspired by the classic "Lovely Day for a Guinness" ads of the 1950s, the limited-edition ice cream pays homage to that same legacy. Pint cartons say the offering is Guinness flavored ice cream with chocolate chunks.

“At Van Leeuwen, we're all about making good ice cream that makes you feel good – and what better way to do that than with Guinness?” said Ben Van Leeuwen, CEO and co-founder. “Their bold, smooth flavor is a perfect match for our rich French-style ice cream, and this collab felt like the kind of lovely-day indulgence that summer calls for.”

Sweet Duo

The Hershey Company partnered with Mondelēz International, Inc. two put two big brands together with the Oreo Reese’s Cookie. Each cookie features signature Oreo chocolate sandwich cookies filled with a Reese’s peanut buttery creme with Oreo cookie crumbs. Oreo Reese’s Cookies were available nationwide starting September 2025, while supplies last, and will return to shelves as part of the OREO brand's portfolio in January 2026.

"At OREO, we're always striving to break into the cultural conversation with unexpected and delicious partnerships for fans,” said Michelle Deignan, vice president, the Oreo brand, US. “As a 110+ year-old brand, we're constantly looking for ways to disrupt the snacking market."

Frozen Fun

Rich Products Corp., Buffalo, N.Y., extended its Farm Rich brand with three frozen snacks suitable for microwave, air fryer or oven. Included are new Chocolate Brownie Bites that have a fudgy brownie bite center and chocolate crumb coating.

"Our latest innovations deliver everything we love in a snack: bold flavors, convenience and real ingredients," said Kelly Rabinowitz, director of marketing, Frozen Retail Brands at Rich Products. "Whether you're craving heat, comfort or looking to satisfy a chocolate sweet tooth, we have summer snacking covered for the whole family."

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Celebrating Stranger Things

Mondelēz International, Inc., East Hanover, N.J., created a special CHIPS AHOY! cookie to celebrate this November’s return of the Duffer Brothers’ Stranger Things series. Officials say the CHIPS AHOY! x Stranger Things Limited-Edition Cookie is “inspired by the Upside Down, a dark alternate dimension that has played a key role throughout every season of Stranger Things.” The cookies feature a new CHIPS AHOY! chocolatey base, fudge chips and a red strawberry-flavored filling.

Beginning on August 11, fans could find the CHIPS AHOY! x Stranger Things Limited-Edition Cookie at retailers nationwide, starting at $5.79. In addition to the traditional tray, the cookies also are available in two-count portion packs. This fall, the award-winning series returns with its fifth and final season. Stranger Things 5 will release on Netflix across three premiere dates with four episodes on November 26.

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Fun with Flavor

Jeni’s Splendid Ice Creams, Columbus, Ohio, greeted summer with a range of new offerings. It partnered with artist Cj Hendry in mid-August for a provocative exploration of color and flavor in a New York City pop-up ice cream shop experience. Its limited edition OPAQUE was a jet black ice cream made with black cocoa, espresso fudge, and balsamic cherry.

Jeni’s also celebrated national ice cream month (June) with a new "Super Fun Times” summer collection with as many as six new offerings. Included was a Toasted S'mores variety with “toasty vanilla bean marshmallow ice cream with gooey milk chocolate and graham cracker cookies.”

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Better Bars

Nature’s Bakery, Pasadena, Calif. (Mars Incorporated), extended its namesake brand with Hearty Bars soft-baked bars that are vegan, nut-free, and “thoughtfully made to support a balanced, on-the-go lifestyle,” the company says. They come in Blueberry and Chocolate Chip varieties with whole grains, real fruit, Rainforest Alliance Certified™ cocoa, 9g of plant-based protein from fava bean and sunflower sources.

"With Hearty Bars, we aimed to create a delicious, soft-baked snack made with plant-powered protein that's suitable for all ages and stages,” said Pilar Arellano, senior vice president of marketing at Nature's Bakery. "Our oven-baked recipe combines ingredients like fava bean and sunflower protein paired with delicious chocolate chips and real blueberries, so we've crafted a bar that delivers on texture, taste and thoughtful ingredients which sets us apart in this space."

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Small Size, Big Flavor

Sindoni North America, Miami, used the 2025 Summer Fancy Food Show to introduce Pirucream Bites with the crunchy texture of a thin rolled wafer around a smooth, creamy center. They come in three flavors: Chocolate Hazelnut, Double Chocolate, and Coconut Crème.

“Pirucream Bites represent an exciting evolution for our brand,” said Jonathan Sanchez, CEO of Sindoni North America. “We’ve taken our delicious heritage recipe and adapted it for today’s lifestyle, with the same quality of everyday indulgence. With this new line, we’re opening the door to entirely new retail conversations across the U.S.”

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Mini Pie, Max Flavor

Sara Lee Frozen Bakery, Oak Brook, Ill., introduced Cyrus O'Leary's Mini Cream Pies in six flavors for foodservice and convenience store operators. The 4-inch, single-serve pies come with whipped topping and a layer of filling over a pressed, graham crust. Varieties include Banana Cream, Chocolate Cream, Coconut Cream, Lemon Cream, Strawberry Shortcake Cream and Tiramisu Cream.

"Foodservice and convenience store operators can boost sales by offering small, satisfying, grab-and-go treats," said Ryan Morris, senior brand manager of foodservice at Sara Lee Frozen Bakery. "Whether rewarding themselves after a long day or taking a moment to relish in something sweet, consumers will appreciate the perfectly portioned indulgence of Cyrus O'Leary Mini Cream Pies."

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Campfire Collection

Unilever United States Inc., Englewood Cliffs, N.J., partnered with The Hershey Company for a three-item Breyers Campfire Collection of S'mores treats featuring marshmallow, Hershey’s milk chocolate and crunchy graham cracker. Offerings include ice cream in a 48oz Tub as well as pints. There’s also a S'mores Bar and a S'mores Sandwich.

"Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping — the s'mores — and make it accessible to anyone, anywhere," said Bentley King, US Head of Ice Cream Marketing Operations at Unilever.

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It’s a Big Deal

General Mills, Minneapolis, extended its Pillsbury line with BIG COOKIES Cookie Dough, described as “more than three times the size of Pillsbury’s classic cookie.” Three flavors include S’mores, Chocolate Chunk Salted Caramel, and Double Chocolate Cherry. They debuted at Walmart in May and rolled out to retailers nationwide for an MSRP of $5.99.

“Larger, bakery-style cookies are trending right now, so we knew it was time to bring those big flavors home,” said Michelle Odland, business unit director for Pillsbury. “Perfect for anytime indulgence, Pillsbury BIG COOKIES help you fulfill a craving within minutes.”