Jarritos Debuts First Zero-Calorie Flavor Nationwide
Mandarin Zero launches in 4,500 stores as the brand marks its 75th year and answers demand for lower-calorie options without sacrificing flavor
Jarritos announced the nationwide launch of Jarritos Mandarin Zero, bringing its most popular flavor to fans in a zero-calorie format. Following a successful regional test earlier this year, consumers across the US can now enjoy the bright, citrus-forward flavor of Jarritos Mandarin, with zero calories and no compromise on taste.
The launch of Mandarin Zero underscores Jarritos' commitment to evolving with consumer preferences while maintaining the brand's hallmark fruit-forward authenticity. Marking its 75th anniversary this year, Jarritos introduces its first zero-calorie flavor to go nationwide.
To ensure Mandarin Zero delivered the same experience as the original, Jarritos conducted extensive consumer research. In blind taste tests with over 1,000 participants, consumers could not distinguish between Mandarin Zero and the flagship Mandarin flavor. Both beverages offered the same bold aroma, refreshing taste, and signature citrus kick they know and love.
Jarritos Mandarin Zero is rapidly scaling distribution, with placement in approximately 4,500 retail doors nationwide. The zero-calorie innovation is rolling out at select Walmart, Publix, Kroger, Safeway, and Jewel-Osco stores, alongside leading Hispanic grocers like Superior, Northgate, Cardenas, Vallarta, El Super and Fiesta. Distribution spans California, Texas, the Southwest, Southeast, and Midwest, with continued expansion planned through 2026. The soda is available in Jarritos' iconic glass bottles across single-serve, 4-pack, and family-size formats.
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