Maple Leaf Foods introduced Musafir (moo-saw-fir), a new protein-forward South Asian-inspired brand that brings together bold flavors with everyday foods. With vegetarian and chicken options, Musafir offers protein-powered South Asian flavors in everyday formats like burgers, nuggets and savory bites. 

A cultural combination, Musafir products showcase authentic South Asian spices, flavors and ingredients in formats that are ready in minutes. Made in Canada, the Musafir product range features a diverse line-up of protein sources including paneer cheese, eggs, chickpea and chicken.   

Musafir products highlight two key staples widely used in South Asian cuisine. The first is paneer, a fresh, non-aged and non-melting cheese. Featured in many South Asian traditions, it is a mild and versatile high-protein vegetarian option. The second staple is masala which means "spice blend" in Hindi. Masala is a complex mix of spices that plays a part in South Asian dishes. Each Musafir product features a distinctive masala blend of real spices to deliver warmth, aroma and layered flavor.  

Musafir – meaning "traveller" in Hindi, Urdu, Bengali, Persian and Arabic – symbolizes both heritage and discovery. The distinctive, flavor-packed Musafir options include:

- Paneer Burgers and Paneer Nuggets: vegetarian offerings perfectly combining paneer, potato, onion, and red pepper with parsley and authentic masala spices in a crispy coating. Air fryer ready in 12 to 15 minutes, these options deliver 9 to 10g of protein per serving.
- Masala Paneer Bites: a vegetarian offering with paneer, red pepper, onion and authentic masala spices blended with chickpea flour. With 12g of protein per serving, they are microwave-ready in just two minutes or can be air fried for 12 minutes.
- Popcorn Paneer: available at Costco, these snackable bites of protein-packed paneer are mixed with potato, onion, red pepper, parsley and masala spices.
- Masala Omelette Bites: a combination of egg, red pepper, onion and an authentic blend of masala spices with 11g of protein per serving. Microwave for 90 seconds or air fry for 10 minutes.
- Butter Chicken Bites: a savory blend of tender Halal chicken chunks in a rich, creamy butter chicken sauce, all nestled in a golden flaky pastry crust. With 10g of protein per serving, they are ready in just 90 seconds in the microwave or 10 minutes in the air fryer.