Peaceminusone, the Korean fashion and culture brand founded by BIGBANG artist G-Dragon, an influential K-pop artists, announced the mainland US debut of Peaceminusone Highball. The ready-to-drink cocktails are available exclusively at select on-premises retailers in California and will be available soon in New York and New Jersey, in partnership with LA Soju. This marks G-Dragon's first-ever beverage release in the mainland US, blending music, fashion, art and Seoul's creative spirit into a new drinking experience.

Officially launched in South Korea in April 2025, Peaceminusone Highball became an instant phenomenon. The initial run of 880,000 cans sold out in just three days, followed by more than 10 million cans sold cumulatively, underscoring the brand's rapid cultural adoption and strong consumer demand.

Peaceminusone Highball reimagines the classic highball through a refined, wine-based approach. Departing from traditional whisky-forward profiles, the lineup offers a lighter, more modern drinking experience designed for accessibility and style. Available in 500ml cans with 4.5% ABV, the US launch features two signature flavors:

Classic Highball - A lemon-flavored, white wine-based highball delivering crisp and clean notes of white wine and soda.

Red Highball - A fruit-forward, red wine-based highball with subtle sweetness and aromatic depth, offering a smooth, modern take on the classic cocktail.

Peaceminusone Highball is now available at select restaurants across California, including Gen Korean BBQ House, Park's BBQ, Daedo Sikdang, Baekjeong KBBQ, Quarters BBQ, Cafe Bleu, K-Team BBQ, Guelaguetza Restaurante and as well Sipsy and select 7-Eleven locations throughout Southern California, offering single cans and 6-packs. 

On the East Coast, it will be available at Gen Korean BBQ House locations in New Jersey and New York, as well as at COTE Korean Steakhouse in New York.