The Coca-Cola Company announced a series of leadership changes designed to bring the business closer to consumers and enable faster technology adoption across the enterprise, unlocking future growth.

All appointments take effect March 31, 2026. As announced Dec. 11, 2025, Henrique Braun, currently executive vice president and chief operating officer, will become CEO effective March 31, 2026, succeeding James Quincey, who will continue as executive chairman of the board.

“We believe our ongoing growth depends on understanding consumers even more deeply,” Braun said in a statement. “We are evolving our operating organization structure and elevating digital leadership so we can move faster and work smarter across all markets.”

To unify digital, data and operational excellence across the company, Coca-Cola is creating the new role of chief digital officer. Sedef Salingan Sahin, who currently serves as president of the company’s Eurasia and Middle East operating unit, will take on this new position, reporting to Braun.

Sahin will lead the next chapter of Coca-Cola’s digital journey, integrating the company’s digital network and connecting work across related functions.

Sahin is a seasoned business leader with deep operating experience across developed and developing markets, having lived in multiple regions. Her broad, multi-functional leadership makes Sahin the ideal leader to enable end-to-end transformation from strategy to execution, creating new ways of working to accelerate growth and performance.

Sahin, who joined Coca-Cola in 2003, served as president of the company’s nutrition, juice, dairy and plant category in the marketing organization before taking her current role in the Eurasia and Middle East operating unit. Both roles involved extensive work to lead the digitization of the business, including the transformation of the marketing organization.

“The Chief Digital Officer position is a pivotal new role for our future,” Braun said. “Sedef’s proven leadership will help shape how we digitalize the enterprise end-to-end, and over the next several months she will assess how to organize the teams responsible for digital across the enterprise to help strengthen execution, simplify how we work and enable us to deliver for consumers with greater precision and speed.”

Digital strategy efforts for the company, currently overseen by John Murphy in his capacity as president and chief financial officer, will transition to Sahin.

In addition, customer and commercial leadership responsibilities will transfer from Murphy to Manolo Arroyo, who currently serves as executive vice president and chief marketing officer. Arroyo will become executive vice president and chief marketing and customer commercial officer.

Murphy will continue to serve as president and chief financial officer working closely with Braun to drive the company’s growth agenda and will continue to oversee global strategy, corporate development, investor relations, tax, treasury, audit, accounting and controls, performance management and enterprise services, including real estate.

The company is also creating two new market groupings reporting into Braun that are designed to enhance focus on markets in Asia, Africa and the Middle East.

President, India and Southwest Asia operating unit and emerging large markets lead – markets in India; Southwest Asia; Greater China and Mongolia; and Japan and South Korea will now be overseen by Sanket Ray. He will also continue to serve in his current role as president of the INSWA operating unit.

President, Eurasia and Middle East operating unit and emerging multi-markets lead – Eurasia and Middle East; ASEAN and South Pacific; and Africa markets will now be overseen by Claudia Lorenzo, who will also serve as president of the EME operating unit. She is currently chief of staff to chairman and CEO James Quincey and the former president of the ASEAN and South Pacific operating unit.