PIILK, a clean-label protein brand by Armored Fresh, announced that it launched in direct-to-consumer channels in the United States. Powered by naturally fermented, non-GMO yeast protein and formulated with seven ingredients, PIILK contains no carrageenan, no emulsifiers and no artificial sweeteners or flavors.

Rather than adding functional ingredients to compensate, PIILK simplifies the protein system itself, enabling a lighter, cleaner drinking experience that integrates more naturally into daily routines.

At the core of PIILK’s formulation is naturally fermented, non-GMO yeast protein, designed to support a smooth, clean mouthfeel without traditional emulsifying systems. PIILK uses a single protein-source approach that enables a more minimal and integrated formulation.

PIILK will launch with two flagship flavors, Protein Chocolate and Café Latte, available exclusively via piilk.com. The brand’s D2C model includes a Founding Members program, trial packs and subscription options.

Product details

• Minimal formulation: Seven ingredients vs. 15+ in leading RTD protein brands
• Clean label: No carrageenan, no emulsifiers, no artificial flavors and no artificial sweeteners
• Protein source: Naturally fermented, non-GMO yeast protein as the sole protein source
• Complete protein: High-quality protein at the ingredient level, with a PDCAAS of 1.0
• Go-to-market: US D2C launch via piilk.com with trial and subscription formats