Nutella Peanut is here, available nationwide. This marks the brand's first flavor innovation in its mord than 60 year history, delivering a new taste experience that blends the creaminess of Nutella with the taste of roasted peanuts. 

The launch doesn't stop at shelves. Nutella is bringing the first-ever Nutella Peanut Pop-Up to New York City's NoHo at 372 Lafayette Street for one weekend only, May 16–17. The free, open-to-the-public pop-up transforms the afternoon snack moment into a fully interactive experience with games and rewards.