Vital Proteins Launches First Ready-to-Drink Collagen & Protein Shake
New light chocolate shake delivers 30g protein and 10g collagen peptides per serving, combining muscle support with hair, skin, nail, bone, and joint benefits in a convenient format
Vital Proteins debuted Vital Proteins Collagen & Protein Shake. Featuring a light chocolate flavor, one convenient shake packs 30g of protein per serving to help fuel wellness goals and features 10g of collagen peptides to support hair, skin, nail, bone and joint health. The Vital Proteins Collagen & Protein Shake is the brand's first-ever ready-to-drink protein shake offering.
A departure from the brand's best-selling collagen peptides powder offerings and a spin on the conventional protein beverage, the timely release of the Vital Proteins Collagen & Protein Shake comes as consumers are seeking ways to boost their daily protein intake and are opting for more convenient products that support their overall wellbeing. In fact, nearly three-quarters of Americans looked to increase their protein consumption in the last year, which is up from prior years, and view ready-to-drink beverages as an efficient way to meet their daily nutrition needs.2,3
The new multitasking Vital Proteins Collagen & Protein Shake goes well beyond a basic high-protein drink by delivering added benefits in each shake – an attribute consumers see among the most important in a ready-to-drink beverage.3 That's why, in addition to protein, which supports lean muscle and helps manage hunger, the new beverage offers all the hair, skin, nail, bone and joint support benefits of Vital Proteins, which have made the collagen peptides a fan-favorite product.
This new ready-to-drink beverage is also redefining what's possible when it comes to collagen – moving beyond the powder and bar formats that have long defined the category, to meet consumers where they are today. Now, first-time collagen users have a convenient and approachable way to introduce collagen into their wellness routines and longtime collagen fans have a new, versatile option for effortlessly getting their daily intake, thanks to Vital Proteins.
Each 11fl-oz shake contains 0g added sugars, and no carrageenan, artificial sweeteners, colors or flavors. The new Vital Proteins Collagen & Protein Shake is beginning to roll out in four-packs this month to Walmart stores nationwide for an SRP of $9.99, and in 18-packs at Costco locations nationwide beginning in September for an SRP of $29.99 (prices may vary by retailer). Expansion to additional retailers is planned for later this year.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
^Results may vary. Refer to product labels and vitalproteins.com for recommended serving sizes and more information.
1 Circana Total US Multi-Outlet 52 Weeks Ending 6/15/2025; SPINS Total US - Natural Expanded Channel, Stackline-Amazon and Nielsen-Whole Foods latest 52 weeks ending 6/15/2025
2 International Food Information Council. 2024 Food & Health Survey. June 20, 2024. https://foodinsight.org/2024-foodhealth-survey/
3 Mintel, Nutrition Drinks – US – 2025 Report, March 31, 2025
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
