Goodies Launches Better-For-You Kids Snacks

Hero Group debuts snack line for preschoolers with simple ingredients and playful flavors

Goodies Products — IMAGE COURTESY OF: Goodies

Goodies by Hero Group, an international leader in branded nutritional foods, announced the US launch of its six-product snack line designed for children ages 4 and older. Launching in the baby and toddler aisle — where more parents are shopping for snacks made with simpler, high-quality ingredients — Goodies offers a fresh take on better-for-you snacking for growing kids.

Arriving just in time for summer, Goodies was created for preschoolers — kids who know exactly what they want and are ready to graduate from "baby" snacks. The lineup pairs bold flavors, craveable textures and playful characters with the simple, wholesome ingredients parents expect, creating snacks that feel fun, imaginative and proudly "big kid."

For too long, parents have been forced to compromise between snacks their kids love and snacks they trust to provide quality ingredients and nutrition. While nearly 30% of parents shop the baby and toddler aisle in search of better-for-you alternatives, only 38% report high satisfaction with current options, according to National Grocery Retailer Shopper Loyalty Data. Goodies is stepping in to change that, closing the gap with snacks made for growing tastes, active days and on-the-go adventures.

Taste-tested by kids and parents, the Goodies line delivers big flavor and unique characters (designed by real kids) that spark imagination at snack time.

Bars: The PB&J Poppers put a playful spin on a lunchbox classic, bringing together the rich decadence of peanut butter with the sweet flavor of strawberry or grape in a fun, fully enclosed, mess-free bar. Each bar contains 6g of whole grains, 2g of protein and 2g of fiber, with no high-fructose corn syrup.

Bites: Banana Bread Mini Oat Bites bring the cozy comfort of classic banana bread to a chewy, poppable snack kids will keep reaching for. Made with a blend of dried fruit and grains, the indulgent banana bread flavor feels like a treat for kids, while containing no added sweeteners and no artificial preservatives, colors or flavors.

Crunchy Snacks: The Mac & Cheese Noodles, made with real cheese; Sea Salt Sweet Potato Sticks, made with just four ingredients; and Cinna-Toast Squares, with no artificial sweeteners, deliver a craveable crunch with simple, flavorful ingredients.

The Goodies portfolio is available in convenient, individually portioned multipacks with suggested retail prices ranging from $4.99 (four-count bars and seven-count bites) to $7.99 (eight-count crunchy snacks). Products are now available in the baby and toddler food aisle at select Walmart and Kroger stores, and online via Amazon.