B-SIDES closed a $500,000 seed round to support expansion of its allergen-friendly snack puff brand made with upcycled ingredients from oat milk and grits production. The funding will help accelerate retail distribution, strengthen sales infrastructure and advance vertically integrated sourcing aimed at improving scalability and unit economics.
Goodies by Hero Group launched a six-product snack line for children ages 4 and older, targeting parents seeking better-for-you options in the baby and toddler aisle. The lineup includes bars, oat bites and crunchy snacks made with simple ingredients, bold flavors and kid-friendly formats designed for growing tastes.
Simple Mills is entering the oat-based baking category with two Regenerative Organic Certified mixes designed to deliver familiar flavors with simplified ingredient lists. The launches reflect growing interest in regenerative agriculture, minimally processed foods and allergen-friendly pantry staples.
Despite inflation, tariffs and GLP-1 pressures, 2025 launches surged as processors doubled down on portable protein, texture and targeted health claims
From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, cereal innovation climbed as much as 44% across segments. Clean label cues, functional ingredients and bold flavors set the table for an even crunchier 2026.
Oatrageous Oat Milk Liqueur secured a Walmart Open Call Golden Ticket, paving the way for expanded distribution in Florida and regional growth through 2026. The award-winning, dairy-free lineup—crafted with non-GMO oats and small-batch bourbon—continues to lead innovation in the emerging oat-based cream liqueur category.
Pop Oats transforms the humble oat into a craveable, crunchy snack that goes far beyond breakfast. With USDA-backed innovation, the brand aims to launch oats into the snacking universe.
Flowers Foods introduces a keto-friendly, high-protein Nature’s Own Wheat + Protein loaf and Dave’s Killer Bread Supreme Sourdough, tapping into consumer demand for nutritious and flavorful bread options. The launches join a broader lineup of innovative new products across the company’s brands.
Organic Valley is expanding its oat portfolio with the launch of Original and Creamy Oat Beverages made with ethically sourced organic oats. Free from gums, seed oils and artificial colors, these beverages are designed for coffee, cereal, baking and more.
At booth #3418, visitors will have the opportunity to sample Balchem’s latest prototypes, including INjoy-powered beverage systems, MeatShure®-enabled snack sticks and a delicious, high-protein chocolate oat soft serve concept. Each prototype highlights Balchem's commitment to developing functional and indulgent solutions for the modern consumer.
From cherry-packed limited editions and protein-rich smoothies to toddler snacks and nostalgic cereal twists, brands are dishing out bold flavors and better-for-you innovations to fuel every moment of summer