Butter Buds Inc., a global leader in dairy and non-dairy concentrates, hired Wade Sirny as the director of foodservice. In this role, Sirny will lead sales of the foodservice division and manage the broker partner network.

“We’re excited to welcome Wade Sirny to the team as our new Director of Foodservice,” John Buhler, president, Butter Buds Inc., said in a statement. “Wade is a proven sales leader with extensive experience across the food industry, including leadership roles at ReadyWise, Red Gold, Sabert and Kraft Heinz. His industry expertise, customer-focused approach and strategic leadership will play an important role in advancing our long-term growth objectives. At Butter Buds, we are committed to building a team that delivers exceptional service and innovative solutions, and we feel confident Wade will help expand our reach by showcasing the great flavor, exceptional versatility and impressive value of our ingredients to customers and potential clients.”

As director of foodservice, Sirny will oversee the expansion of Butter Buds foodservice sales in segments beyond K-12, which currently represents the majority of the division’s business. Part of his charge will also be pioneering the launch of two In The Raw sweetener product lines in foodservice – Agave In The Raw and Honey In The Raw – owned by Butter Buds’ parent company, Cumberland Packing Corp. Additionally, he will work closely with Butter Buds’ R&D and applications teams to develop the Butter Buds portfolio with new and innovative products that meet customer demands.  

“Butter Buds is an industry leader that has built a remarkable reputation for the quality of its ingredients, while remaining grounded in its strong Midwestern values as a family-owned company,” Wade Sirny, director of foodservice, Butter Buds Inc., said in a statement. “I’m excited to join the team and look forward to contributing to the strong foodservice foundation that’s already in place here.”

Sirny joins Butter Buds Inc. from ReadyWise, where he served as national sales manager – developing the western half of the United States with his responsibilities including broker management, distribution, national accounts, military, healthcare and emergency sectors, as well as non-commercial and C&U channels. Prior to that, he served as regional chain account manager for Red Gold, the largest privately owned tomato processor in the nation. He also spent seven years at Kraft Heinz, where he spearheaded sales with distributors and Restaurant Depot. Sirny holds a Bachelor of Arts in Communications and Advertising from Concordia College.