So Good So You Names Jennifer Jorgensen CEO
Former Back to Nature chief executive succeeds founders following Bansk Group's majority investment
So Good So You (“SGSY”), a Minneapolis-based wellness brand best known for refrigerated wellness shots and functional beverages, announced the hire of Jennifer Jorgensen, most recently CEO of Back to Nature and a 26-year veteran of General Mills, as chief executive officer.
Bansk Group, a private investment firm focused on building distinctive consumer brands, acquired a majority interest from founders Rita Katona and Eric Hall in May of 2026. Katona and Hall will step into an advisory role and remain on the board of directors while Jorgensen leads the company into its next phase of growth.
The leadership transition follows a standout first half of 2026, headlined by the nationwide launch of SGSY's exclusive to Target Sparkling Energy and Sparkling Mood product lines, which positions SGSY to accelerate under a leader with deep experience scaling beloved consumer brands.
Jorgensen began her career at Deloitte before joining General Mills, where she spent more than two decades leading businesses across US and international markets at every scale — from emerging businesses to billion-dollar brands including Häagen-Dazs, Cinnamon Toast Crunch, and the Natural / Organic Foods portfolio. Later, as CEO of Back to Nature, she led an aggressive growth turnaround, expanding margins and growing the core business through a modernized brand identity, distribution expansion, and exciting innovation. Under her leadership, Back to Nature became one of the fastest-growing brands in the US cookie and cracker category.
After a 12-year journey building SGSY into a national leader in functional nutrition, co-founders Rita Katona and Eric Hall will shift from day-to-day operations to members of the board of directors and advisors to the leadership team.
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