Functional food company So Good So You, launched its first formulation powered by adaptogenic mushrooms exclusively at Sprouts Farmers Market stores. Immunity Blueberry Clementine includes organic Shiitake, Maitake and Reishi mushrooms and provides 100% of an adult's recommended daily value of Vitamin D3.
Mushrooms are one of 2021's biggest wellness trends, making a major move from food to a functional ingredient. Specific species of mushroom have been identified as adaptogenic, helping maintain the body's homeostasis. Adaptogens prevent long-term damage by minimizing the effects of mental or physical stress. New research has also revealed certain mushrooms have cancer-fighting antioxidant properties and support a robust immune system response to infection, inflammation, and abnormal cellular growth.
Immunity Blueberry Clementine powered by Vitamin D3 and 300mg mushrooms, the newest addition to the Immunity line of 50mL cold-pressed juice shots, is made with 100 percent of the recommended daily amount of vitamin D, derived from algae and easily absorbed by the body to support cellular and brain health; 300mg. of a proprietary blend of adaptogenic mushrooms including Shiitake, Maitake and Reishi, to support infection-fighting white blood cells; and one billion CFUs of vegan probiotics clinically proven to support digestive and immune health.
The woman-owned, WBENC-certified So Good So You expanded store distribution across the US in 2021, and added flavors in its best-selling immunity shot category. So Good So You has grown more than 380% in the last 24 months by meeting consumer demand for convenient, targeted, immunity-boosting health supplements.