Functional food company So Good So You introduced its first formulation with fiber. The cold-pressed juice shot features 5g of organic fiber sourced from the seeds of the guar plant, and provides almost 20% of the recommended daily value of dietary fiber. Fiber, formulated with organic strawberry, plum, and clementine juices, plus one billion CFUs of probiotics, launched exclusively at Southeastern Grocers, including Winn-Dixie, Fresco y Mas, and Harveys.

American fiber consumption is an overlooked health crisis. Only 7% of Americans are getting their recommended daily amount of fiber, according to recent findings from the National Health and Nutrition Examination Survey, an ongoing study by the Centers for Disease Control and Prevention.

Fiber is the food source, both directly and indirectly, for the hundreds of species of bacteria that live in the human intestinal tract and are essential for a healthy gut. The short-chain fatty acids released by fiber-eating bacteria fight inflammation in the entire body, and chemical signals given off by the same bacteria keep the cells in the intestinal wall functioning. Inadequate dietary fiber can starve these probiotic bacteria, leading to an inflamed immune response, which in turn causes weight gain, inflammatory bowel disease, heart disease, diabetes, arthritis, and overall higher mortality. 

Fiber, the newest addition to the So Good So You line of 50mL cold-pressed juice shots, is made with 18% of the recommended daily amount of fiber to fight inflammation and support healthy functioning of the immune system; 30% of the recommended daily amount of Vitamin C; and one billion CFUs of vegan probiotics clinically proven to support digestive and immune health.

The woman-owned, WBENC-certified So Good So You continues to expand store distribution across the US, adding flavors in its best-selling immunity shot and energy shot categories, in addition to Fiber. So Good So You owns 25% of the functional juice shot category, and has grown more than 380% in the last 24 months by meeting consumer demand for convenient, targeted, immunity-boosting health supplements.

So Good So You formulations are currently available in 47 states, at more than 7,000 stores, including Whole Foods, Target, Publix, Sprouts and Safeway; a variety of the probiotic juice shots can also be found on The company was founded on the core concept that the products it creates and the materials it buys and uses are a direct connection to a larger community and purpose.