Perrier enters functional beverage category with a low-calorie caffeinated beverage
June 2, 2021
Now available nationwide, Perrier® Energize is the brand’s first-ever line of carbonated energy beverages. The new drink is powered by the effervescent spirit of mineral water from France, and plant-based caffeine from organic Green Coffee and Yerba Mate extracts.
New performance energy drink is formulated for energy and focus support with plant-based energy & zero artificial sweeteners
May 26, 2021
The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.
Molson Coors Beverage Company to serve as exclusive distributor
May 5, 2021
A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.
The drink contains ingredients that address digestion, inflammation, and immunity
April 14, 2021
Pilotsfriend energy-boosting beverage, Altitude, is built around an 100% natural ingredients that have been crafted to provide an energy boost that is both distinct and long-lasting. A combination of Kola nut and guarana seed extracts provides an adequate amount of energy.
New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support
April 6, 2021
LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.
Consumers should expect a burst of red berries with a hint of plum and floral notes
March 31, 2021
Red Bull® released 2021 Red Bull Summer Edition - Dragon Fruit. As with all Red Bull Editions, Red Bull Summer Edition Dragon Fruit will only be available for a limited time.