Founder & CEO Nicole Bernard Dawes, the visionary founder behind Late July Organic Snacks, has devoted her life to solving these problems for health and environmentally-conscious consumers. Drawing on over two decades of organic R&D experience, Dawes and her team set out to create zero-sugar sodas in iconic flavors that rival mainstream brands so consumers don't have to settle.

Nixie introduced Classic Cola, Root Beer, and Ginger Ale sodas that are better for you, and better for the planet, demonstrating that beverages can be made with healthy ingredients and still taste good. Nixie Organic Zero Sugar Soda is crafted with USDA Certified Organic flavors and extracts, free from calories and artificial sweeteners, and showcases that it is possible to enjoy fun, refreshing, and irresistible flavors without compromising your health. 

Meanwhile, The Dole Whip flavor, known for it taste and nostalgic charm, joins forces with BEAM's premium products to create a flavor fusion. The collaboration offers a nutritious treat that caters to health-conscious individuals and Dole Whip enthusiasts alike.

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The sweet and tart Dole Whip zing is now a part of BEAM Be Amazing's product lineup, blending Dole's signature quality and taste with BEAM's commitment to excellence. The Dole Whip Pineapple flavor joins BEAM Be Amazing's stimulant-free pre-workout, crafted without caffeine for any time use. 

Fresh off the revamped formula release of its patented creatine infused ready to drink recovery beverage, FITAID delivers a unique product drop strategy, putting customers in control of their permanent flavor collection. With the record breaking introduction of their successful innovative partnership with supplement pioneer Glanbia® Nutritionals in March 2024, the entire FITAID RX line is now boosted with Encapsulated Creatine by Glanbia® Nutritionals's CreaBev®.

Always naturally sweetened, the zero sugar line of the FITAID RX Zero collection manages to achieve today's highly demanded flavors, while eschewing the controversial gut-killing sweeteners of sucralose or aspartame seen in competitive products. Its sweetener is naturally clean monk fruit.

In addition, WYNK, a hemp-derived THC-infused seltzer, will now appear on shelves of age-gated beverage retailers and on-premise venues in metros, including Nashville and Austin.

"We're thrilled to be opening new markets in the South,” said Phil McFarland, general manager for WYNK. “Tennessee and Texas are joining an incredible collection of forward-thinking states in making this new class of adult beverages available at retail. With this being the first time in history that marijuana use is outpacing drinking alcohol, our low-dose cannabis options are answering the demand."

There's a reason "Main Character Energy" has 46M posts on TikTok and counting: Nobody wants to simply steal the spotlight — they want to steal the whole damn show. Enter Main Character 5-hour ENERGY® shots, ready to match your vibe and make you the center of summer. By taking your shot (literally), you'll have all the feelings of energy you need for the energy you put out into the world. And with an electrifying swicy Watermelon Chili Lime taste, the sun won't be the only thing bringing the heat.

With vitamins, nutrients, and as much caffeine as 12 ounces of the leading premium coffee, a 5-hour ENERGY® shot fuels your whole vibe. And with zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.

"I'm all about shooting your shot and going after everything you want in life," said Jamie Varon, author of 2023's bestselling Main Character Energy. "I'm so excited to be partnering with the 5-hour ENERGY® brand, because nothing should ever stop you from being unapologetically yourself."

Lastly, Jordan’s Skinny Mixes, a leading brand for low calorie, low sugar syrup concentrates, announced the launch of its new Lemonade and Tea collection.

The sugar free collection features Lemonade, Strawberry Lemonade, and Sweet Tea syrup concentrates. The syrup concentrates deliver a new format and delicious way to enjoy the classics, the company says. 

WATCH NOW! Prepared Foods showcases several new products in the beverage market that feature zero sugar.