Articles Tagged with ''consumer research''

Generation Z, which contributes approximately $830 billion to US retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.

In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.

Constellation Brands tops the CPG growth-leader list of large companies, followed by Monster Energy, Procter & Gamble, Keurig Dr Pepper and General Mills.

Curion CEO Sean Bisceglia welcomes Jordan saying, "Recruiting is at the very heart of what we provide our clients. We rely on a robust pipeline of consumers to provide insights on the viability of new flavors and taste experiences before products go to market."

According to Deloitte’s 2019 Consumer Products Outlook, the goal for CPG companies is to keep pace with people researching, purchasing and engaging with brands digitally – or risk being outdated.

The three leading drivers of choice in snacks and confectionery remain flavor, cost and indulgence, with health considerations lower down the pecking order in this segment.

IRI will donate proceeds to Not Impossible Labs, an award-winning technology incubator and content studio dedicated to changing the world through technology and story.