Articles Tagged with ''consumer research''

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R&D STRATEGY SERIES: CONSUMER INSIGHTS

Taking Food Concepts to the Next Level

Product development success hinges on getting those conceptual designs just right
Dave Lundahl
September 28, 2021

By using behavioral insights and co-creation at this crucial stage, you can avoid wasting time and money, and build a concept from which you can measure the potential to impact people's lives.  



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Fruit-Forward Kombucha Brand Reveals Untapped Market Potential in Consumer Study

KÖE Organic Kombucha breaks down barriers to entry for kombucha category
February 24, 2021
KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.
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New Research Reveals America's Fruit & Vegetable Consumption is Eroding

Produce for Better Health Foundation's ongoing study shows fruit and vegetable consumption has declined nearly 10%
February 23, 2021
Despite decades of industry and public health efforts, America's fruit and vegetable consumption continues to decline, according to newly released State of the Plate: America's Fruit and Vegetable Consumption Trends research from the Produce for Better Health Foundation (PBH).
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InsightsNow Announces US Team Expansion

Behavioral research company adds experts to serve clients, bolster innovative studies and expand reach
February 11, 2021
InsightsNow, a behavioral research firm, expanded its US team. The company added six new hires: Michael Dimanshtein, Tanner Hill, Kenny McMahon, Merva Morina, Renee Novak, and Art Siegert, to strengthen InsightNow’s reach and expertise in the insights industry.
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2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store
Darren Seifer
December 18, 2020

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.


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At-home Coffee Market Perks Up

Americans turn into home baristas to get their coffee shop coffee fix
September 16, 2020
With Americans encouraged to work from home, the pandemic is injecting some much needed new energy into coffee sales. New research from Mintel, the experts in what consumers want and why, suggests that the at-home coffee market is set to grow by 4.9% this year alone to reach $15.6 billion, compared to a total of 3.9% growth experienced between 2015 – 2019.
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