Articles Tagged with ''consumer research''

Ayurveda Influences Food Culture

Ayurveda is a holistic approach to restoring a person’s balance that includes physical, mental, emotional, and spiritual elements

October 27, 2017

Packaged Facts found that for Boomers, Millennials, and other consumers who seek a more holistic approach to their health and wellness, Ayurvedic principles are particularly attractive because of their historical context.

What’s Inside America’s Kitchens?

The move towards fresh or clean eating has had an impact on how kitchens are equipped and set up today

October 25, 2017

The most common items found in American kitchens are ingredient-oriented and used to make fresh meals and snacks, as opposed to ready-to-eat food items

Majority of Grocery Sales Now Influenced by Digital

Digital's influence on grocery overall has nearly doubled year over year and has similarly driven increasing impact on the in-store shopping experience

September 28, 2017

More than half of grocery sales are digitally-influenced, according to a new survey report from Deloitte.

Attracting Consumers to Hybrid Drinks

Half of Americans say vitamins and minerals is one of the top functional attributes they look for in hybrid drinks

April 7, 2017

As the popularity of functional and hybrid drinks increases, opportunities for product innovation could offer a boost for some beverage categories.

Consumers Hoard Favorite Brands

Research study finds beloved food brands are significantly more likely to lead consumers to buy more, pay more and talk more about the brand

April 6, 2017

The study conducted by research experts at Foodmix Marketing Communications sought to uncover the new and enlarged role of brand love in the food world.

Attributes Driving Consumer Marketplace Behavior

Consumer research study measures attributes associated with brand love to help understand US consumers’ evolving relationships with preferred food brands

October 12, 2016

A new study measuring consumer connection to their favorite food brands continues to offer insight on the extent to which consumers truly love food brands, the feelings and emotions that drive brand love, and the ways in which brand love drives consumers’ marketplace behaviors.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.