Articles Tagged with ''consumer research''

Based in Mintel’s Chicago office, Bentz is responsible for Mintel’s North and South American Advisory business, including Mintel CPG & Beauty Consultancy, Comperemedia Consultancy, and Mintel Field Services.

Neuroscience teaches that our five senses take in approximately 11,000,000 bits of information every second. But our conscious mind can only process 40 bits a second. Combine that fact with another, equally startling truth: our non-conscious minds make 95% of our daily decisions.​​​​​​​

Curion, a leading research and consumer product testing firm recently launched LifeLabs.™ an in context-testing approach that allows brands to study the way consumers use their products. Rather than a test kitchen or sensory laboratory, LifeLabs™ conducts product testing in real life settings. 

Woods joins Nielsen Global Connect from IBM where she was chief marketing officer for the IBM Partner Ecosystem.

"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area." 

New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance, and home care categories.

For example, in a FoodDive article on packaging fails, there is the story about Sun Chips' biodegradable bag made from plants. What Millennial wouldn't love that? But sales began to decline shortly after launch because the bag made a loud "grumbling" noise that consumers said reminded them of a jet engine or lawnmower.

Mannina is an experienced account manager with a specialty in sales and marketing in the market research industry.

The comprehensive report features insights and thought leadership from Daymon’s team of industry experts.