Articles Tagged with ''stevia ingredients''

Heartland Food Products Group signed an agreement to acquire the Americas business of Whole Earth Brands, adding several established sweetener brands to its portfolio. The move strengthens Heartland’s position in sugar reduction and alternative sweeteners while expanding its capabilities across retail, foodservice and ingredient solutions.

According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81g per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.

The clean-label and better-for-you products are moving from a niche marketplace and into the mainstream at a rapid rate. The ingredients for these new formations often have special needs, including the need for clean label bitter blockers, flavor maskers, flavor potentiators, and flavor extenders.