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Home » whole grains

Articles Tagged with ''whole grains''

Women eating a breakfast bar
STATE OF THE INDUSTRY 2025

How Protein, Flavor and Function Drive Cereal and Bar Innovation

Bars, cereals address on-trend forms, flavors and functional benefits—to better fit everyday needs
Tom Vierhile
March 9, 2025

Despite inflationary concerns, Innova Market Insights tracking data show cereal and snack bar innovation grew in 2024 with new product launches up by just more than 1%.


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Wheaties Protein cereal box

Wheaties Protein

With more than 20g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes
April 22, 2024

Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds and honey or maple syrup.


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Daves Killer RockNRolls package

Dave’s Killer Bread Organic Rock 'N' Rolls

The new rolls are baked with quality organic ingredients including whole wheat, barley, oats and flax seeds, each roll contains 12g of whole grains per serving
March 14, 2024

Organic Rock 'N' Rolls are soft rolls with recognizable ingredients and DKB’s signature seedy texture. Baked with quality organic ingredients including whole wheat, barley, oats and flax seeds, each roll contains 12g of whole grains per serving. 


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Starkist Creations Lunch To Go Products

StarKist Tuna and Chicken Creations Pouches, and StarKist Lunch-To-Go Kits

New on-the-go, flavorful protein pouch and kit aim to meet active consumer lifestyles
December 21, 2023

StarKist® Co. introduced its latest new product innovations for StarKist Tuna and Chicken Creations® Pouches, and StarKist Lunch-To-Go® Kits.


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QuakerChewyGranola_780.jpg

Quaker Chewy Granola Breakfast Cereal

New cereal serves up whole grain goodness and is available in chocolate and strawberry flavors
November 1, 2023

With 5g of protein per serving, no color from artificial sources, no artificial preservatives and no artificial flavors, Quaker Chewy Granola is a breakfast cereal to help make mornings nutritious for the whole family.


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GrainsAlmighty_780.jpg

Arnold, Brownberry and Oroweat Grains Almighty Line

New functionally focused line offers plant protein and gut balance varieties
October 24, 2023

The innovative line – available in both Gut Balance and Plant Protein varieties – is a celebration of ingredients baked to unlock the nutrition of diverse and nutrient-rich whole grains.


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Bens10Medley_780.jpg

Ben's Original 10 Medley

Mars Food & Nutrition announces new product with 10g of fiber from diversified sources and 10g of protein
September 18, 2023

Every pouch of Ben's Original 10 Medley has at least 10g of fiber from diversified sources and 10g of protein to help maintain a balanced diet while supporting good gut health.


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Bloom_Protein_Bar.jpg

Protein, Energy and Indulgent Bars Continue to Drive Innovation

Bars made with mushrooms, nuts, seeds and pea protein ingredients make up this month’s collection
June 28, 2023

Schools can offer on-the-go snacks with whole grains students need from popular cereal brands. General Mills Foodservice, Minneapolis, greeted 2023 with 2oz equivalent grain cereal bars that are shelf stable and fit any meal occasion. 


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Kellogg_Company_Rainbow_Krispies_Beauty_Shot.jpg

New Cereal Products Meet Health and Indulgence Criteria

This month’s survey of products include cereal made with vitamin D, mini size indulgent cereals and celebrity cereal products
June 26, 2023

Calvin "Snoop Dogg" Broadus, Master P's Broadus Foods, Los Angeles, and Post Consumer Brands, Lakeville, Minn., joined forces to develop Snoop Cereal. Three varieties are scheduled to debut this summer: Fruity Hoopz with Marshmallows, Cinnamon Toasteez, and Frosted Drizzlerz. 


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CatInght_GrainsRice0323_780.jpg
CATEGORY INSIGHTS: GRAINS, RICE & PASTA

Regenerative Agriculture, Organic Trends Spark Innovation for Grains, Rice and Pasta Ingredients

Product developers showcase grain, rice and pasta ingredient formulations with new third-party certifications and initiatives
March 22, 2023

QUINN announced its participation in the Soil Carbon Initiative (SCI). Since 2020, QUINN has worked with Nebraska sorghum grower Steve Tucker, an SCI farmer partner, as he transitions to regenerative practices. Sorghum, a nutrient-dense and inherently sustainable crop, has been a crucial ingredient for Quinn’s supply chain since the company debuted whole-grain, gluten-free pretzels in 2016.


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