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Home » sports drinks

Articles Tagged with ''sports drinks''

BodyArmor Beverage Lineup

Sports Nutrition Food & Beverage Category Flexing Its Muscles

Muscle Up: Sports related foods, drinks appeal to more US consumers interested in "active" nutrition.
Lu Ann Williams
Lu Ann Williams
January 3, 2019
Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.
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OptEnergy18_900

Optimum Nutrition ESSENTIAL AMIN.O. ENERGY Plus Electrolytes

New electrolyte product contains amino acids to help support muscle recovery and natural caffeine for energy
September 19, 2018
ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.
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BodyArmorDrink_900

The Coca-Cola Company, BODYARMOR Announce Strategic Relationship

The initial investment is uniquely structured to create value for both companies and allow Coca-Cola to increase its ownership stake in the future under defined terms
August 15, 2018
The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of co-founder and chairman Mike Repole and his BODYARMOR management team
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EmpactSupp_900

EMPACT+ Performance Drink Mix

The unique performance blend in the EMPACT+ product provides safe energy, with no stimulants
May 23, 2018
EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.
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VitaminwaterActive_900

Nutrient-Enhanced Sports Drink

Vitaminwater Active offers electrolytes from coconut water and sea salt and are sweetened with cane sugar
December 22, 2017
Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.
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Sports Drinks, Nutrition Bars Reshape Market

Adults of all ages are turning to foods and beverages to help them maintain enough energy to support fast-paced lives
May 12, 2015

Adults of all ages are turning to foods and beverages to help them maintain enough energy to support fast-paced lives.


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A New Era of Sports Nutrition

Natural sports drinks and savory nutrition bars are among key product trends reshaping the U.S. functional foods market
March 19, 2015
Helping to drive a robust functional foods market in 2015 is a nation still struggling to shed extra pounds and keep them off, consumers recognizing the importance of engaging in regular physical activity to promote overall good health, and adults of all ages seeking out foods and beverages to help them maintain enough energy to support fast paced lives that less and less frequently involve food preparation and healthful, sit-down meals with family or friends.
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Leadership Named for CytoSport

Greg N. Longstreet, Tom J. Miskowski and Steven E. Orcutt will assume leadership roles with CytoSport.
July 3, 2014
The personnel decision is in the wake of Hormel's acquisition of CytoSport Holdings, maker of Muscle Milk products.
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Foodservice Drinks: Innovation Means Options

The Coca-Cola Company’s Freestyle is a touch-screen foodservice beverage dispenser that seemingly puts an endless array of beverage flavor combinations at the user’s fingertips.
Bob Garrison, Chief Editor
Robert Garrison
September 13, 2013
3-D movie glasses. 5G smartphones. It’s clear that consumers like options, and they value anything that adds functional dimensions for a heightened experience.
Read More

PepsiCo Names Americas Beverages President

August 17, 2012
PepsiCo Inc. named Debra Crew president, PepsiCo Americas Beverages.
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