Vitaminwater, a brand of The Coca-Cola Co., will launch active, a new line, in January.
The nutrient-enhanced sports drinks offer electrolytes from coconut water and sea salt and are sweetened with cane sugar, the company says.
“vitaminwater active is the performance drink for the rest of us,” said Ami Mathur, Group Director of vitaminwater trademark. “We’re here to hydrate those who appreciate the fun side of fitness, not necessarily those who live for a competitive sport.”
Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.
“vitaminwater has always been a brand that doesn’t take itself too seriously, so we are going to have a lot of fun getting vitaminwater active out there to our fans who have been asking for it,” Mathur said. “We're just getting started and can’t wait for everyone to see what we have planned for our national rollout next year.”