Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world
December 8, 2021
According to a new report from Innova Market Insights, 4% of all the beers and spirits launched globally in 2021 contained no alcohol at all, rising to 7% among flavored alcoholic beverages (FABs). Launch numbers in each of these areas have grown at CAGRs of 20-40% over the past five years.
Snyder's of Hanover, Captain Lawrence Brewing Co. partner to launch new beer for Oktoberfest, brewed with Snyder's of Hanover pretzels
October 8, 2021
The beer collection features two flavors – Pretzel Märzen and Pretzel Frücht. Pretzel Märzen is a Märzen style lager that blends a classic malty taste with elevated notes of slow-baked Snyder’s of Hanover® Mini pretzels.
The Boston Beer Company and PepsiCo partner to develop new alcoholic offering
August 17, 2021
The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands.
New varieties include Bahama Mama, Mojito and Sunset Punch, plus a new variety pack
June 7, 2021
BACARDÍ Real Rum Canned Cocktails are made with natural flavors, real ingredients, and no artificial sweeteners. The convenient, gluten-free, mixed, ready-to-drink cocktails are crafted with an award-winning base spirit called BACARDÍ Superior.
Brand continues to bring unique Asian flavors to hard seltzer category
May 18, 2021
The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.
buzzbox cocktails are fresh and natural with no chemicals or preservatives
April 30, 2021
buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.
White Claw Hard Seltzer Surge contains an ABV of 8%, and comes in a 16oz can
April 26, 2021
White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.
New beverage is available in four fruit-inspired flavors
March 30, 2021
Molson Coors Beverage Company introduced Topo Chico® Hard Seltzer. Made in the spirit of Topo Chico® Mineral Water, Topo Chico® Hard Seltzer delivers refreshment to consumers.