With 88 calories per 12oz serving, the new Lime, Cranberry, and Pineapple flavors are made up of real fruit, and premium spirits with ultra-purified water at an ABV (alcohol by volume) of just 4.5%.
Fruit Punch and Pineapple Coconut are joining the party alongside the classics, Citrus and Island. All four offerings of TAMPICO Hard Punch feature a smoother, more flavorful experience thanks to a new, lower 5% ABV, and for the first time are now available in a six-pack format.
The new canned cocktails are available in three varieties
June 14, 2024
Crafted with quality ingredients and featuring three authentic flavors, and just 80 calories per serving, The Spritz offers drinkers a guilt-free indulgence.
Limited edition beer is a fruit flavored light pilsner
June 7, 2024
Labatt Blue Light Raspberry Lemon joins Labatt Blue Light's other popular summer seasonal beers, Blue Light Lime and Blue Light Grapefruit. All three are available for a limited time.
Molson Coors innovates in flavored alcohol category with bubble-free line in four fruit flavors
April 17, 2024
Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
The new beverage flavor is made with real blueberries and a blend of culinary and bittersweet apples
April 11, 2024
An evolution of the fan-favorite Angry Orchard Rosé Hard Cider, Blueberry Rosé breaks from the tried and true by combining the crisp, juicy flavors of Rosé with real blueberries to deliver a fruity twist on the classic.
New ready-to-drink cocktail-inspired malt beverages combine convenience and flavor
March 21, 2024
Captain Morgan officially introduced its newest ready-to-drink lineup, Captain Morgan Sliced. Captain Morgan Sliced is a line of cocktail-inspired malt beverages with a range that goes all-in on flavor. Each can of Captain Morgan Sliced balances convenience and flavor.
New varieties include Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise
March 14, 2024
el Jimador® Spiked Bebidas announced its nationwide launch after a successful test launch in limited states in 2023. el Jimador® Spiked Bebidas are crisp malt flavored beverages serving up tequila inspired flavors for any occasion.